Restaurants that embrace digital tools know that every moment counts when it comes to an exceptional dining experience. Whether you aim to bring in more foot traffic, create a better flow during dining, or get additional real-time feedback, QR Codes are the secret ingredient your restaurant has been missing.
Integrating QR Codes simplifies the dining experience, allowing your staff to focus on what they do best—making your guests feel welcome and satisfied from the moment they arrive until they leave. Check out the examples below and see for yourself how QR Codes can help you craft positive dining experiences that keep your guests coming back for more!
Note: The brands and businesses depicted below are fictitious examples.
QR Codes for digital menus
Providing guests with digital menus they can quickly access through QR Codes can help speed up the ordering process. Simply print out QR Codes on displays or table tents to give guests faster access to ordering—less waiting time, happier customers!
Using digital menus via QR Codes is not only a sustainable option for restaurants by reducing paper waste but also a cost-effective one. Whether your menu is a PDF or hosted online, you can simply update the digital link or online content, without reprinting physical copies. When visitors scan the code, they’ll be directed to the new or updated menu.
To ensure your guests notice the QR Code, place it on their table or at an eye-level location that’s easy to find. It’s also important to add a frame around the QR Code with a clear call to action (CTA) so your guests know exactly what they’re scanning.
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QR Codes for nutrition information
Providing guests with important nutrition and allergy information up front helps speed up the ordering process and helps reduce uncertainty and risks for those with dietary restrictions.
Placing QR Codes on signage empowers guests to look up nutritional info on the spot and make informed decisions without relying on staff to answer queries. This way, guests can order with confidence, and staff can rest easy knowing customers have everything they need in the palm of their hands.
Offer clear instructions so guests never have to second-guess what they’re scanning. Calls to action such as “Scan to learn about our ingredients” or “Scan for nutritional information” can alert your guests to double-check ingredients before ordering.
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QR Codes for flyers and signage
Unlike traditional flyers and signage, which can be easily forgotten after the dining experience, QR Codes allow guests to engage with promotions at the restaurant. Distribute flyers and signage around the restaurant about any promotion—like cooking workshops, happy hour specials, and music events—and let your guests be the first ones to know about special events at your restaurant.
This offline marketing tool is a clever way to ramp up sales for special events, boost foot traffic at your restaurant, and deepen customer loyalty. Plus, you can track scans over time to learn about your customers’ preferences.
Use color to attract scans to your restaurant’s flyers or signs, and don’t forget to employ color contrast to enhance the readability of the QR Code. To elevate your design and make it both professional and visually impactful, check out the Bitly and Canva integration!
Learn more
- How Modus Brewing Made an Award-Winning Splash with Bitly QR Codes
- What Is a QR Code Flyer, and How Do You Make One?
- Best Practices for Powering Up Your Canva Designs with Bitly
QR Codes for tabletops
Every tabletop display in your restaurant or cafe is an opportunity to showcase your brand, upsell your products, or share promotional ads with your customers. QR Codes allow you to direct guests to the information you want to share, from digital menus and online review pages to direct booking links, social media sites, ordering forms, or mobile payments.
This way you can improve customer engagement, drive loyalty, or boost reservations, turning your tabletop display into a powerful marketing channel thanks to QR Codes.
On the tabletop signage, provide clear instructions on the actions you want your guests to take. Be sure to include your brand logo and colors to promote brand awareness, ensuring your brand stays in the minds of your guests long after they leave the restaurant.
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QR Codes for window displays
Showcase essential business information about your restaurant on your window display with a single QR Code. Folks walking by can discover everything that makes your restaurant special—from your carefully curated menu to your opening hours and your growing Instagram page. With a quick scan, your customers can get an idea of everything you offer, letting their appetites decide if they’ll step inside!
Placing the QR Code outside your restaurant also acts as a 24/7 window ad that keeps your restaurant in the spotlight, even outside regular hours, helping potential guests discover your establishment at any time.
Create a design that complements your restaurant’s look and style to attract more scans. Don’t forget to add your brand colors and logo to spark brand recall and promote brand awareness.
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QR Codes for reviews and feedback
Use QR Codes to get accurate, on-the-spot feedback to understand the full guest experience while it’s still fresh in their minds. Encourage speedy feedback by placing QR Codes on tabletops, checks, menus, displays near the exit, or any other signage within easy scanning distance for your guests. More feedback gives you more opportunities to improve your services!
Position your QR Codes strategically throughout the restaurant to ensure they’re easily accessible for your guests to scan. Add a bold CTA like “Scan to review” or “Scan to leave feedback” to communicate clearly what you want your guests to do.
