Social proof is everything when making a purchase, from that kitchen gadget you’ve been eyeing to a new car. It’s no wonder that 86% of B2B buyers look to peer review sites like G2 when buying software.
Each year, G2 shares the latest rankings for software products and services based on customer reviews and feedback across every category—and its 2025 Spring Report has officially arrived. Thanks to our incredible customers, Bitly won 48 badges this year and came out as a top solution in categories like URL shortening and QR Codes.
We don’t want to just toot our own horn, though. Today, we’re shining the spotlight on our customers—what they love about the Connections Platform, and all that they’ve accomplished with it.
Building connections across categories
Every G2 badge comes from the authentic feedback of everyday users—which is why we’re especially thrilled about each one we earned this year. But we’re just as excited by our customers’ input on how Bitly helps them make new connections every day.
The long game of URL shortening
Just like in last year’s report, Bitly took the #1 spot in the URL Shortener category. Bitly Links let marketers turn long URLs into memorable, trustworthy, and trackable links their audiences can’t wait to click. But don’t take our word for it:
“Bitly is the best link shortener. Bitly is a lifesaver when it comes to shortening links and having all other options readily available such as QR codes, analytics, and more. The features and ease of use are just a few things that have made Bitly part of my daily marketing apps.”
— Beth F., Marketing Manager
Wherever they use short links, from SMS campaigns to print ads to social media, Bitly customers are transforming their campaign tracking:
“I use Bitly to streamline and measure my social media strategy. I can create unique links for each channel or platform to enable an easy way for my clients to interact with me, and I can measure the engagement that I review from various channels and message categories and types.”
— Sean W., Small Business Owner, Financial Industry
We’re grateful for all of our customers who use Bitly links to make their marketing more connected.
Making connections, one scan at a time
The word is out! QR Codes are a powerful way to make it easy for audiences to take action and to turn in-person experiences into digital connections. G2’s Spring Report recognized Bitly as a Grid Leader for QR Codes, with badges for Best Results, Fastest Implementation, and Highest User Adoption.
“Bitly has made working with links and QR codes easy! Our QR codes reflect our brand much better.”
— James V., Development Administrator, Mid-Market
Every day, marketers are using Bitly to design user-friendly touchpoints their audience will love:
“We love the ability to create QR codes directly within the interface. Having the ability to modify a link at a future date is a definite asset. We produce training videos which get different URLs, and to have the latest video always accessible via the same link saves us a lot of time and effort.”
— Zdravko G., President, Small Business
QR Codes let marketers create omnichannel experiences and save time for their team and their customers. Take Kimberly’s experience as an example—she uses our platform to drive engagement and measurability at every step:
“Bitly transforms event registration! Bitly makes it quick and easy for interested parties to register for our events, ensuring we capture their attention in the few seconds we have. With QR codes and short, memorable links, we remove barriers to entry, increasing participation. Beyond registration, the tool also helps us gather valuable metrics. We can track which departments show the most interest, identify early registrants, and analyze the reach of our advertising.”
— Kimberly M., Associate Director, Enterprise
Our customers can’t get enough of QR Codes on their own. But combined with the other features in the Connections Platform, their entire marketing strategy gets a boost.
From analytics to landing pages
We launched Bitly Analytics to give users a centralized dashboard to review the performance of their campaigns in one place. G2’s Spring Report ranks Bitly’s platform at #5 in content analytics, which shows that our customers are diving deep into their campaign metrics and getting results.
Bitly helps them understand the big picture of their marketing metrics:
“Love it for tracking activity! Truly great for businesses that want to track overall clicking activity for their campaigns.”
— Anthony F., President, Small Business
And whether they’re monitoring the 10,000-foot view or making real-time changes, customers are making their marketing better every day with in-depth analytics:
“The interface is exceptionally easy to use and allows you to focus on customization, metrics, and integrations as opposed to spending a long amount of time to do just the basics. I like that I can get a very quick touch-point on what my audience is responding to so I can quickly tweak campaigns.”
— India M., Project Manager
Customers are also already making the most of Bitly Pages, our no-code mobile landing pages launched in 2024. Small and scrappy teams like Amanda’s are using them to reach targeted audiences with the right messaging:
“Bitly has made tracking internal and external audience behavior a breeze. The landing pages have made language access more manageable for our nonprofit without requiring huge multi-language and multiple versions of signs. Adding our logo to QR codes and custom themes to landing pages was easy to implement. It is user-friendly, efficiently works with our other tools, and is excellent for everyday use.”
— Amanda D., Marketing and Communications Manager, Mid-Market
Every feature in our platform is crafted with the end user in mind to deliver the greatest possible value to real marketers every day. The real win is the connections our customers make along the way.
What do G2 badges mean for our customers?
G2 badges aren’t just a flashy award to us. We see them as a confirmation that our platform is doing what we set out to do: create user-friendly and trackable touchpoints to drive digital connection between brands and their audiences.
The input we get from every customer review lets us know we’re delivering what customers are looking for and gives us next steps to strengthen every aspect of our product—and roll out features users want for years to come.
We’re committed to always searching for ways to make the Connections Platform even better, easier to use, and impactful.
“We use Bitly for a lot of our automation workflow when sending emails to customers. It was easy to set up and integrate with our current systems, and customer support was quick to deal with when we needed it! We also use Bitly daily to shorten our artwork proof links and invoice links to be used in SMS messages to our customers.”
— Aaron T., General Manager Business Development, Manufacturing, Small Business
We’re grateful for the support of our customer base and can’t wait to keep helping every user make stronger connections each and every day.
Here’s to more connections in 2025
None of Bitly’s G2 recognition would be possible without our hard-working and talented customers. Thank you so much to every one of our users who took the time to dive into our Connections Platform and share their experiences with our product on G2!
We can’t wait to see all that our customers accomplish in the year to come, and we look forward to another year of endless possibitlyties.
