More than a link shortener
Knowing how your clicks and scans are performing should be as easy as making them. Track, analyze, and optimize all your connections in one place.
Posts by Daniel Wiersema
Daniel is Bitly’s Senior Social Media Manager. He has over 10 years of experience in media coordination, social media management, and event coverage, where he excels at telling stories that engage consumers and communities across platforms and industries.
URL Shortening
A Beginner’s Guide to UTM Parameters
Discover how UTM parameters can revolutionize your marketing analytics.
Comparisons
Bitly vs. Google Analytics: Complementary Tools for Link Tracking
Explore Bitly vs. Google Analytics here in our concise comparison for optimal link tracking.
Landing Pages
Instagram Link in Bio: A Guide to Creating & Troubleshooting
Learn how to add a link in bio to your Instagram profile and great ways to optimize the link.
Social Media
How to Create a Custom LinkedIn URL to Stand Out Professionally
Find out how to boost your LinkedIn presence with a custom URL!
Digital Marketing
How to Post on Reddit: What to Know for Marketers
From etiquette to subreddits to profiles, gain insight into posting on Reddit here.
Social Media
Instagram Character Limits for Every Part of Your Profile
Want to master Instagram's character limits? Our guide makes it simple to understand.
Social Media
Adding Links to Instagram Stories: A Simple Guide
Drive traffic with Instagram Story links easier with our helpful tips.
Digital Marketing
What Is a Good CTR (Click-Through Rate)? Industry Standards and Strategies For Better Performance
Explore how to achieve a good CTR in line with industry standards to enhance campaign performance.
Social Media
What Facebook URL Parameters Are (And How to Use Them)
Discover how Facebook URL parameters enhance ad campaign tracking and how Bitly can help.
